#Newsletter expert how to

As such, the primary focus will often include the jobs that are open. Naturally, the recruitment letter will be intended for, you guessed it, recruitment. We’ve compiled a list of suggestions that should help you create your first newsletter or continue to share compelling recruitment newsletters over time. When it comes to a recruitment newsletter, what exactly should you put inside? When you use an email builder tool like Publicate, the majority of your time will be focused on crafting the right message or telling the story you want to tell. What Should be Included in a Recruitment Newsletter? You can even send the newsletter using your preferred email service provider as you can export HTML or pre-built emails with the click of a button. With Publicate, users can choose from a wide array of HR newsletter templates and make use of the easy-to-use drag-and-drop interface.Īll you need to do is decide what you want to share and who you want to send the newsletter to. Here’s the good news: online web-based email builders like Publicate make it easy to design, test, and export for sending branded HMTL emails without the need for a coder or graphic designer.

How to Easily Create a Recruitment Newsletter?ĭoes this way of recruiting sound too good to be true? You may have even considered focusing on an HR newsletter before and using email marketing as recruiting brainfood but you stopped before you got started because….who has the time? This way, when positions are available, active readers (subscribers) and their network will be informed and ready to apply. Imagine being the go-to source for industry news and updates for a large pool of people. Not only will you be able to recruit fitting talent with this type of marketing technique, but you can also use the HR newsletters to position the company as a thought leader to attract new talent.

With an HR newsletter dedicated to recruitment, you can gain loyal readership and create or distribute news and job listings on an as needed basis. Even if your company has yet to adopt a CRM for this purpose, you can still leverage the power of email marketing. Why Should Recruiters Use Email Marketing?Ī recruitment newsletter is an ideal complement to a candidate relationship management system. This way, when the right position does open up, you’ll already have a list of candidates who are ideal for the position, and best of all, you will be able to reach them. You can store resumes, interest, experience levels, contact information and relevant skills. It’s where you can build and store a list of prospective candidates and continue to engage with them over time. Once you have a relevant pool of people, then you can use a newsletter to reach them.Ĭandidate relationship management (CRM) serves like a customer relationship management (also known as a CRM) does for a sales team. A candidate relationship management (CRM) tool can help to manage this. Picture source Unsplash What is Candidate Relationship Management?īefore you send out a recuitment newsletter, you need a list of prospective candidates.

#Newsletter expert how to